When a company needs help with its online marketing initiatives, they increasingly turn to the social media manager. It’s no secret how social media marketing can affect a company and what benefits it offers. It is also widely known that the majority of business owners are unable to manage their social media marketing on their own.
A social media manager does much more than just update profiles with statuses. Understanding the who, what, when, and why is a part of social media management. Whom does your company hope to attract? What will it take to get to them? They are most active where? Why should we incorporate social media into our marketing strategies? Companies outsourcing or hiring somebody to handle their campaigns is something that many businesses are discovering is becoming a crucial component of just using marketing on social media. Usually, an outsider can more clearly see the bigger picture.
In recent years, there has been a tremendous amount of interest in and membership in the field of social media management. I believe the following factors contribute to its popularity: – Low initial barriers
Big market for the services and substantial payoffs
But is it truly suitable for everybody? Sincerely, there are many social media managers today. Several are very, very good. some terrible, terrible. How then do you sort through the undesirables to discover the desirable ones? Successful social media managers, on the other hand, will be knowledgeable and aware of what it takes to succeed.
Here are nine questions you can ask a prospective social media manager, along with examples of better responses:
1. What does success mean to you?
The number of followers is not the only indicator of social media marketing success. In order to assist your larger marketing objectives, a social media manager must be able to assist you to define them on a tactical and strategic level. A social media manager won’t be able to offer you pretty high-level strategic solutions if they have a narrow definition of success or can’t explain metrics beyond the number of audiences.
2. What kind of outcomes can we anticipate?
A successful social media executive will control your expectations and inform you of the potential outcomes. Do not forget that managers of social media are not clairvoyants. Although they should represent you and act in accordance with industry best practices, there are many factors beyond their control. Based on their prior accomplishments and experiences, they ought to be able to provide you with a general idea of what they bring to the table. A social media coordinator probably lacks the level of expertise you require if they are unable to explain this to you clearly.
3. How is ROI in social marketing defined?
Contrary to popular belief, ROI in social marketing can always be calculated. It can, however, be perceptual. What are your objectives? Did they succeed? If so, your ROI was positive. Did your campaigns have any positive impacts or assist your company in any way? If they did, your success was proven. ROI in social marketing is not always linked to observable advantages for businesses. To demonstrate the value social media brings to your company, ask the social media manager which variables can be assessed and how they’ll be reported.
4. On which social media platforms do you focus? Why would these specific platforms be suitable for our company?
The audiences and behaviors on different social networks vary. Each business or industry is not a good fit for every network. How, for instance, could a drug manufacturer promote its products on Twitter? The majority of businesses can, in fact, utilize the available networks in some capacity; however, if there are any restrictions, you would like to have your social media specialist be cognizant of them.
5. Should we use every social media site available?
Your target market should be known to a social media manager who has done their due diligence on your company. The way they respond is crucial because it gives you an immediate understanding of how they view your company. Your advertising messages may be spread too thin if a social media manager increases the visibility of your company across numerous networks, which could hurt some of the campaigns. They should choose the platforms where one’s target audience has been present and concentrate on maximizing performance there.
6. Is it worthwhile to use Google+ for our company?
This ought to demonstrate the breadth of your prospective social media managers‘ Google+ expertise. Google+ content is indexed by Google more quickly than content posted elsewhere. Since its debut in 2011, the platform has expanded quickly and has become one of the most popular social platforms. A social media manager must be aware of this and fully comprehend whether your target market is there, making it viable for your company, as well as how Google+ can be used to further your larger marketing goals.
7. Could you give us an instance of a social media platform restriction that you have personally encountered? How did you deal with it?
A social media manager must be aware of the restrictions that social networks have, including API calls, bandwidth restrictions, character limits, etc. A social manager is probably not very experienced if they have never encountered obstacles and don’t know how to work around them. In fact, they’ll likely be completely unfamiliar with the social environment. You can get a good sense of how someone responds to the difficulty by asking them how they overcame any obstacles with either their previous or current clients.
8. Is it possible for us to run a Facebook contest similar to “Like and Share to Win”?
Move on if a social media manager is unable to provide an answer. Find someone who is familiar with all of the social media platform rules and regulations and who won’t put your company in breach of any terms and conditions. To host a contest on Facebook, you must use a third-party app; you cannot use the “Share” or “Like” buttons, nor can you require a comment to be entered to win.
9. Have you ever been required to deal with a crisis in social marketing? If so, might you give an illustration?
You can gauge a social media manager’s level of expertise by asking them to explain what that “crisis” means to them. Possibilities are they are incredibly inexperienced if their biggest crisis was mistyping a URL on a Pinterest pin and not realizing it until their client asked why there were so many messages about broken links. It’s also instructive to find out how the circumstance was handled and what steps were taken to resolve the crisis.