1. You’re directionless
I’ve observed that companies that don’t have any digital strategy (and the majority of those that have one) don’t have a specific method of what they wish to achieve on the internet to gain new customers or develop more relationships with their existing customers.
Suppose you don’t set objectives based on specific digital marketing goals. In that case, chances are you’re not investing enough resources into achieving the objectives and don’t analyze your analytics to determine if you’re meeting the goals.
Our templates will help you create more accurate estimates of the cost of spending money on digital marketing and increasing conversion rates. Use the Digital Marketing Dashboard RACE to streamline your reporting on Google Analytics objectives for your monthly review.
2. You don’t know who your customers are on the internet or the market share
Demand for online services from customers could be underestimated if you aren’t researching this. In addition, you don’t know what’s happening in the online market. The marketplace dynamics will differ from traditional channels and will have different customer profiles and behavior, competitor offerings, and choices in marketing communication.
Our templates come with a customer persona reference and template to assist you in developing more specific, authentic personas that show messages and requirements for content throughout the customer’s journey.
There are marketing tools available to help you conduct your planning and research. The popular module for competitor analysis included in the RACE Practical Digital Strategy Learning Path comes with templates and matrixes for analyzing the performance of your top competitors. Additionally, learn more about the intentions of your target audience by using the Google Keywords planning tools.
3. Competitors from start-up and established companies will expand their market share by optimizing their on-demand marketing
If you’re not committing sufficient resources to be digital or relying on an ad-hoc strategy without a clear plan, then your competition will eat their digital meals!
Always-on marketing is the term used to describe the expenditures in owned, paid, and earned media required across a customer’s life cycle, as shown in figure 2.1. They’re required to keep their visibility and aid in the conversion and retention of customers as customers browse for and purchase items online.
We suggest using a 90-day plan (template) to prioritize your tasks with the RACE process, which identifies 25 crucial digital functions that you must continually refine, focusing on the most important ones.
As members of Smart Insights, we’ll also keep you informed of the latest developments and trends in your field. This will help you keep up with the times and not fall behind.
4. You don’t have a compelling online value proposition
When determining the opportunities available to you in a strategic approach to digital marketing, it’s essential to consider how digital experiences can boost your brand’s appeal. This means improving your online offerings, interactive tools, and customer interaction to improve service. Like if you offer to create beautiful anime for costumers, you should must market your Manga PFP samples to social platforms for getting maximum approach.
A clear Digital value-added proposition tailored to your specific customers’ personas will allow you to make your online presence stand out and attract new and existing customers to join in the first place and remain loyal.
5. Your online customers aren’t your customers sufficiently
It’s said that digital is the “most measurable medium in history.” However, Google Analytics and similar will only give you the volume of visits, but not the mood of your visitors or what they think of. It is important to utilize different types of research and websites that provide feedback to pinpoint your weaknesses and take action to fix them.
6. You’re not fully integrated (“disintegrated”)
It’s not uncommon that digital tasks are performed in silos, whether an expert digital marketer located in IT or even an agency that is a separate entity. It’s much easier to bundle ‘digital’ into a manageable chunk. But, of course, it’s not as effective.
Everyone agrees that digital platforms are most effective when integrated with conventional media and response channels.
We suggest developing an integrated digital marketing strategy to ensure your digital marketing can work for you! When you have your integrated plan in place, digital marketing is now a component of your marketing strategy and a part of your business.
7. Digital doesn’t have enough budget or people due to its importance
There are not enough resources devoted to planning and executing electronic marketing. There’s a chance of the absence of expertise in e-marketing, which could hinder the ability to deal effectively with threats from competitors.
As a Smart Insights member, you’ll be able to use strategies and planning tools, including benchmarking for digital maturity and performance, as well as regular marketing reports on data to keep track of your standing in a competitive market.
8. You’re wasting time and money because of duplicate work
However, even if you have the resources you need, they can be wasted. This is especially the case in larger organizations where different sections of the marketing team buy other tools or work with various agencies to accomplish similar tasks in online marketing.
This is why you should invest in a marketing plan that will benefit you and your team organize, managing, and optimizing your online media and channels. To get results in marketing, you need to reach your goals for the business and increase your ROI on marketing.
9. You’re not quick enough to keep up with the competition or keep up
If you take a look at the most prominent online brands, such as Amazon, Booking.com, Dell, Google, and Zappos, they’re all constantly testing new strategies to increase or maintain their online customers.
This 90-day RACE Growth system will help you develop the same process to increase your performance.
10. You’re not optimizing your performance
Every website is likely to have analytics. However, many top managers do not assure their staff that they create or take the time to evaluate and implement their analytics.
When your digital channel strategy allows you to understand the basics, you’ll be able to move to the continual enhancement of critical elements like branding, site user experience, and nurturing leads.