A digital marketing strategy is an essential part of running a successful business. Unfortunately, when it comes to marketing online, many businesses get it wrong. Unfortunately, getting it wrong with your digital marketing means missing out on a significant amount of potential leads, and ultimately money in your pocket.
The great news is that the basics of digital marketing aren’t rocket science. It often comes down to the same fundamental elements that when paired together create a powerful strategy. Here are some of the basics of digital marketing that you’ll want to incorporate into any campaign.
SEO
A digital marketing campaign should be sprinkled with SEO. SEO is the process of optimizing your search rank on Google so that people see you on the top list of results. Statistically, most people never scroll to the second page of Google search results. So you’ll want to make sure you show up on top.
Although there is a lot that goes into SEO, the most important element of it is adding keywords. What are the fundamentals of your business, and how can you sum those up into individual phrases and words? For example, do you sell products to streamline the manufacturing process?
Make sure that you add keywords such as “efficiency,” “speed,” and any of the industries that you sell to. The more specific you can be, the more Google will favor you when people are looking for a business that offers what you do.
A Great Website
The ultimate goal of digital marketing is to lead people to your web page. So, it’s important that when you reel in potential customers that you have a sharp-looking web page that makes a strong first impression when they land on it.
That means that you should consider hiring a professional web designer for your website rather than a DIY approach. If your website is poorly constructed and looks like an amateur made it, then you’ve already missed the mark. First impressions are everything, especially when it comes to your website.
Content Marketing
Content marketing is a must when it comes to increasing your outreach. The kind of content you create can be anything from gated whitepapers to blogs. The idea is to create quality content that encourages people to visit your site and share links with their friends and family.
Make sure that in everything that you create that you include a call to action. A call to action will encourage your visitors to take the next steps toward becoming paying customers.
Sometimes the simple act of asking someone to do something can go a long way. Whether it’s signing up for your newsletter or scheduling an appointment, always include an invitation to take further action before clicking away.